Public Relations//
Spreading the word...
Every client of AliBishop PR and Marketing will have its profile significantly raised within the media. The media can affect the way its readers - your clients - make decisions and a proactive and focused media programme can influence the way journalists present the news.
Public relations is about reputation - the result of what you do, what you say and what others say about you. Each time you come in contact with the media you should be aware of this. The real purpose of doing interviews or sending out press releases is to raise your profile, highlight your expertise, products or the high quality of your personnel. Doing interviews and sending out press releases does not guarantee press coverage but it increases your chances considerably. And if you are quoted or profiled in a given article, chances are the readers, who are ultimately your current or potential clients, will see it.
AliBishop PR and Marketing will help you:
• Develop brand and shareholder value
• Warm up customers and target new business
• Establish the perception of industry leadership
• Make your business stand out from competitors
• Promote products and services
• Boost staff morale
• Support fundraising and investor relations
PR Opportunites//
Something to say...
Contract wins
Announcing your contract wins to target newspapers and trade media lets your clients and potential clients know that you are successful. It also attracts the attention of potential members of staff and helps recruitment campaigns.
Staff features
Having your staff appear in the press or trade publications is a great motivational tool. It makes them proud of their employer and ensures that they feel part of the team. It is also a great way to attract new recruits.
Advisory articles
AliBishop PR and Marketing will ensure you are put forward as an industry expert within your sector. By ensuring you are the spokesperson on topical issues within the press or giving advice on important industry matters, it ensures your clients know you are an authoritative figure in your field.
Business Awards
AliBishop PR and Marketing can put your company forward for local and national awards. Our clients have had resounding success from the nominations we have put forward and this is a wonderful way to gain exposure and raise your profile.
Charity work
Corporate Social Responsibility is high on the agenda for most companies and AliBishop PR and Marketing will help your business achieves what it needs to for its charity. Whether it’s raising awareness of your charity and why you are raising funds or if you’ve taken part in a charity event. We’ll make sure your charity gets the recognition it deserves as well as those involved in the fundraising.
On a more serious note...
It is vital that in times of crisis or change that the media promotes a positive image of your company. AliBishop PR and Marketing has handled sensitive issues such as mergers & acquisitions and ensured the most positive key messages are portrayed to all stakeholders including staff, clients and suppliers.
Company Launches
Ali Bishop PR and Marketing has been a vital part of the success of many start-up’s. It is essential for SME’s to have a positive image from the outset and AliBishop PR and Marketing can ensure your new firm is read about in your target media straight away.
Quirky Features
AliBishop PR and Marketing has a reputation for creating exciting and entertaining features for every industry. Journalists respect having quirky and controversial ideas put to them and with our knowledge and creativity, we can ensure your firm is perceived as the most innovative and knowledgeable in its sector.